What the recruiters said…

Some of the feedback from the Copywriting for Recruiters course I ran in Bristol yesterday, with Mitch Sullivan.

“As a newbie to ad writing it opened up my eyes to a new approach and the simple changes that make a big impact.”
Kirsty Nutland

“If you feel your adverts aren’t reaching the right people, you’re wrong. They just don’t like what you have written. Mitch and Jackie can show you how to grab their attention.”
Andrew Rogers

“The training from Mitch and Jackie was very informative. No fluff. Lots of ideas I will implement into future adverts.”
Reuben Jenkins

“A dramatic but great learning curve. Mitch and Jackie are very thorough and explain things very well. Enjoyable and informative.”
William Ellery

“A training where you will receive data that are up to date and that will allow you to understand recruitment advertising with more accuracy.”
Tamara Hamza


What the journalists say

Here is some of the feedback from the Copywriting for Journalists course I ran last week in London Bridge, on behalf of Journalism.co.uk:

“Just wanted to say how much I enjoyed and how useful I found your copywriting course last Thursday. [The] course covers an incredible amount of ground in just one day. As a journalist of 20+ years, it has opened my eyes to a whole new world I never knew existed. The commercial world of copywriting was a scary place before because I didn’t really understand it, so thank you for making it considerably less daunting.”
Adam Postans

“Jackie provided a really good oversight of the industry. I certainly left more confident than I was when I arrived.”
Kayleigh Lewis

“Makes the copywriting industry seem much larger and more lucrative than journalism.”
Jamie Carter

“Easy-to-understand advice, especially as a complete beginner.”
James Ellis

“Tremendous. Great value for money!”

“Very useful and inspiring.”

Good copy works. Here’s the evidence.

We recently advertised a role for a brand new department in our Kent offices, which took a lot of research and re-writing of the advert to get it to a place I like (and I’m still not fully satisfied, but I’m getting there).

I don’t often get CVs and cover letters that are directly for us, rather than generally for any job that vaguely fits. This week we have had an application that directly quotes my advert, citing it as the reason we caught their attention. I think this candidate could earn significantly more money in London, with a more established company, but my advert has convinced him to consider us anyway, in exchange for a benefit I outlined (dropping the London commute). I can only thank you both for the things you taught me.

I’m also excited to show the directors that agreed to send me on your course, as this is some solid proof that the course has helped us attract new/better candidates.

Kind Regards,

Yasmine Gray
HR Administrator

Great feedback from recruiters

“Jackie and Mitch are excellent at what they do. You will look at job advertising completely differently.”
Jacob Golding

“A great day where I learnt a lot about what makes an appealing ad.”
Sharan Bassi

“Left the course with a much better understanding of the science behind a good ad, and the capabilities to write one. Highly recommended.”
Rachel Frost

“Fantastic course. I would happily recommend to recruiters – both agency and internal – as the skills you will learn will 100% make you a better recruiter.”
Sarah Potter

“Fantastic training day. Both Jackie and Mitch have been very supportive and I can’t wait to get writing better ads.”
Andy Jenkinson

“Incredibly useful course. It’s shocking how much I saw my writing improve in just one day.”
Joey Relton

“Be open-minded and you will learn a whole new dimension to advertising you never knew existed.”
Mark Hudson

“It was a really great insight on how not to be a typical recruiter when it comes to advertising.”
Katy Dunlop

“I would just like to say a public thank you to Mitch Sullivan and Jackie Barrie for delivering a great copywriting course. I entered the room as a typical recruiter, writing adverts riddled with cliches and buzzwords. I left with a greater understanding of how to write a compelling advert. So thank you to the pair of you for your time and expertise. I can assure you that I will put my new skills into practice. I could not recommend you both enough.”
Simon Marsden-Wright on LinkedIn

“Thanks for all your help at the course on Friday – it really was fantastic. Now it’s time to flex some of those skills!”
Sarah Potter on LinkedIn

[Here’s the first ad Sarah wrote after the course – I’m very impressed]

Engaging, generous and deeply impressive

“Jackie kindly spent some time with me to share her expertise, not just in copywriting itself but also on the subject of running a copywriting business. She was engaging, generous and deeply impressive in the level of expertise she displayed and I will definitely be implementing her many perceptive suggestions.”

Martin Booth

Copywriting feedback

Four clients. First draft. Favourite feedback:

“Great. No alterations.”

“This is cracking!”

“Delighted with this.”

“Thank you so much, this is brilliant.”

About editing titles for factsheets:

“I love your tweaks to the titles – that’s why I engaged a copywriter because you are so much better at this than I am!”

About case studies and marketing copy I edited:

“Thanks Jackie, we like it. Fine on the fees. Please send invoice.”

Recruiter feedback

“I really enjoyed Mitch and Jackie’s company. I liked the fact they played off each other and had different perspectives. Definitely has made me think differently about writing ads.”
Rob Dawson

“Changes your whole perspective on advertising.”
Ben Solomons

“Some things seemed obvious, despite never having thought about them before.”
Rob Miller

“I thought it was great. Both of you were really engaging. Really enjoyed it. Learnt a lot.”


Nice things people have said about me, my products and my services

This unsolicited feedback is included with permission, and is presented in no particular order. Thank you to all my lovely clients for their comments since I founded Comms Plus in 2001.

For free resources, hints and tips about copywriting, marketing, social media and networking, please visit jackiebarrie.com.

Jackie Barrie, speaker, trainer, copywriter, and author

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