“Just the right person”

About web copy I wrote:

“Faced with reviewing and potentially rewriting all of the copy on our website ahead of the launch of our new site, I felt that it would be a much better decision to delegate to a professional.

I knew just the right person and I’m glad I did.

Jackie’s suggestions demonstrated a clear understanding of our business and showed clear thought on the visitor journey. Jackie’s service is not about proof-reading and grammar checking, she offers much more than that. We have made a number of changes to the site on Jackie’s advice, as much about what to take out as words to include.

I’m pretty comfortable as a writer, I’ve written four books, but that doesn’t make me the right person to write the copy on our website. Jackie’s expertise in that are meant that we had a much more professional job done and I could focus on core business activity.”

Andy Lopata