Archive for the 'copywriting' Category

What the journalists said

Comments from some of the freelance journalists on yesterday’s course at London Bridge:

“Excellent course that provided a great introduction to copywriting. Jackie is a fantastic trainer.”
Debbie Oliver

“I came to this course as a fairly jaded journalist, nervous that my skills might never help me make a decent living. Now I realise that my words and skills ARE valuable.”
Geraldine Cooper

“Excellent overview. Very engaging teaching style. Lots of very useful resources provided.”
Eleanor Silk

“Great practical course with loads of useful tips and personal expertise.”
Francesca Clarke

“Useful for thinking about personal branding as much as copywriting.”

About copywriting for in-house recruiters

“Eye-opening, engaging course you don’t even know you need until you have it! Fantastic, personalised approach. The most useful training day I’ve had in this job.”
Sarah Windsor

“Fab day learning from very experienced people and definitely taken on lots of great tips on how to write a great ad. Super useful and interesting.”
Victoria Constable


“Within a short space of time in a practical, interactive workshop session as part of a PSASE talk, Jackie demonstrated how a fresh approach to the words you use to describe your business in a strapline can result in that ‘penny dropping’ moment…

This is very much a personal recommendation; it worked for me!

Jackie specialises in writing without waffle, and can prove it from the stage. If you are looking for a speaker with a difference, where your audience will learn a different way of thinking about the words they use in their businesses, book Jackie.”

Ges Ray, about my ‘tart up your tagline’ session

What the freelance journalists said:

“Jackie Barrie’s course boosted my confidence in my copywriting ten-fold!”
Lucy Fry

“Fantastic intro to copywriting – never thought it could be so creative and interesting.”
Harriet Hernando

“Jackie provided comprehensive insights into the practicalities of becoming a copywriter. Highly recommend.”
Troy Nankervis

“I wish I’d done this 10 years ago.”
Mary Carmichael

“Jackie introduced us to the beginnings of marketing ourselves as copywriters in a friendly, professional and knowledgeable manner.”
James Wild

“Very informative course, lots of ideas for the future.”
Emma Thomas

Copywriting for Journalists

Feedback from the latest ‘Copywriting for Journalists’ course that I run regularly in London:

“Jackie was an excellent course leader and an obvious expert in her field. She covered so much ground in one day and has given us the perfect foundation for a copywriting career.”
Shaun Curran

“If you’re looking for a no-nonsense introduction to copywriting, this course is for you.”
Gareth Rees

“I didn’t have a lot of confidence in my copywriting as I was ‘self taught’. The course reassured me I was on the right track, and – most importantly – what my words are worth.”
Rosalind Ryan

“Great course – very informative and lots of practical advice.”
Helen Nicholson

“A day well spent – lots of tips, useful advice and exercises. Jackie is very clear and candid in her instruction. Thank you.”
Anna Kibbey

“If you’re a journalist and think you know how to do copywriting, think again. You need this course to bridge the gap before you write. A day well spent.”
Rob Campbell

“Great course. Very interesting and useful content, well organised. Looking forward to putting everything into practice.”
Pauline McCallion

“Extremely useful. Full of tips and advice. Practical, fun and inspiring!”
Eley McAinsh

“Jackie’s course was very comprehensive. She was incredibly inspiring. I’m excited to embark on my copywriting career!”
Elisa Bray

“Brilliant course. Answered so many questions. Feel much more confident about giving copywriting a go.”
Tracy West

“A series of little lightbulbs. Absolutely five stars.”

“Very useful and good food for thought.”

“The practical elements have been really helpful and the whole legal side was eye-opening. The techniques used for both print and web are obviously important and the details were explained fully.”

“It was interactive but also sharing lots and lots of information and advice.”

“This course was crammed with content and really boosted my confidence as a copywriter.”

“Going from freelance journalism to copywriting meant I was floundering a bit, but now have more confidence to get out there.”

“Thank you for an excellent course — it was so useful and I really appreciated your generosity in sharing so much of your own experience and practice.”


“In terms of the website copy it is interesting that it is already making a difference and enquirers have referred to elements in it”

“Highest ever!”

About an ad written by a recruitment agency who’d been on our Copywriting for Recruiters course. They were recruiting for a recruiter:

“The new advert we released had the highest number of applications and views EVER! We had the usual foreign contingent applicants but also three experienced recruiters [locally]. We also had a recruiter compliment us too! So thank you!”

Nice things people have said about me, my products and my services

This unsolicited feedback is included with permission, and is presented in no particular order. Thank you to all my lovely clients for their comments since I founded Comms Plus in 2001.

For free resources, hints and tips about copywriting, marketing, social media and networking, please visit

Jackie Barrie, speaker, trainer, copywriter, and author

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