Hearty recommendation

"I thought I had a reasonable website with some pretty clear messages and I got Jackie to go through it from a copywriting point of view (I'm a journalist so not illiterate but not used to marketing copy full time). Very quickly she had not only told me where I'd been going wrong but informed … Continue reading Hearty recommendation


KoffeeKlatch case study Problem: Annabel Kaye of KoffeeKlatch was fielding lots of enquiries from customers who were confused about which level of contract to order. Solution: We rewrote the copy and restructured the page to clarify which product/s and level they needed. Result: The new wording has reduced the ratio of pre-sales enquiries by two-thirds. … Continue reading Results

“Nailed it”

"Thank you for the recent job advert you created. In 38 years of engineering, I have never seen such an attention grabbing, fun yet realistic description. You have completely nailed it." Steve Robert Elliott, Cajero


Feedback about my bespoke Compelling Copywriting course for in-house comms teams (this one was delivered on behalf of Journalism.co.uk): "We have had such great feedback on last week's session, so big thank you! The group last week really appreciated working on relevant examples." Rebecca Constable, Haymarket Media Group