Feedback received after the Copywriting for Recruitment course I run with Mitch Sullivan (about one of the pieces of advice that Mitch shares): "Thought you would like to know I just made a £13,500 placement because of your Call to Action piece. Candidate didn’t have a CV so he called me up and said he … Continue reading £13,500
About weekly blog posts: "Thanks for all your help this year, web traffic up 36% on last year so definitely going in the right direction!" Paul Doran Law
About web copy I wrote: "Faced with reviewing and potentially rewriting all of the copy on our website ahead of the launch of our new site, I felt that it would be a much better decision to delegate to a professional. I knew just the right person and I'm glad I did. Jackie's suggestions demonstrated … Continue reading “Just the right person”
Feedback about the first draft of new web copy I wrote: "This is amazing, I love it. I am going to work through it and update the [details] etc. but so far, so good. I really like it."
"Recently we recruited a new copywriter to our team, and Jackie has played a significant part in his induction with a ½ day in-house training and then three subsequent video calls. Her style is engaging, passionate and she is extremely knowledgeable in her field – it was a sound investment to ensure that our new … Continue reading Mentoring
"Thank you for the recent job advert you created. In 38 years of engineering, I have never seen such an attention grabbing, fun yet realistic description. You have completely nailed it." Steve Robert Elliott, Cajero
It's hard to get a positive response from a speculative email sent to a cold list. However, it can be done. I wrote a series of emails for a client, and here's what one of the recipients said: "Thanks for the email but we are all OK thank you. You are to be commended. This … Continue reading Spec email
Feedback about my bespoke Compelling Copywriting course for in-house comms teams (this one was delivered on behalf of Journalism.co.uk): "We have had such great feedback on last week's session, so big thank you! The group last week really appreciated working on relevant examples." Rebecca Constable, Haymarket Media Group
“I really like the approach, with some small tweaks. You have captured the essence of my goal and of my writing style. So bravo.” < About an email sequence I wrote.
Unsolicited comment from Copywriting for Freelance Journalists in London, the course I run regularly for Journalism.co.uk. "Thanks for a great day yesterday. You packed a lot of useful stuff in, and left me with a lot to chew on." Sara Dixon