Archive for the 'copywriting' Category


“I really like the approach, with some small tweaks. You have captured the essence of my goal and of my writing style. So bravo.” < About an email sequence I wrote.


More lovely feedback

Unsolicited comment from Copywriting for Freelance Journalists in London, the course I run regularly for

“Thanks for a great day yesterday. You packed a lot of useful stuff in, and left me with a lot to chew on.”

Sara Dixon

Measurable results

More measurable results from Copywriting for Recruitment with Mitch Sullivan:

“My InMail response rates have shot up beyond what I had anticipated off the back of the course. So far this month I have a 60% response rate compared to 35% for the month before the course. I am sending less InMails and getting much higher returns. From 51 messages on Monday I have generated 3 interviews and CVs from another 5 brilliant candidates who will get interviews.

You promised it would add value and it really has so thanks again to you and Jackie for delivering what was a very effective and enjoyable day’s training!”

Julien Bicknell, Madison Talent Sourcing

“I tried the Linkedin message on Monday (per your suggestions) and got the following response:

‘I must tell you that your approach is one of the best I received ever. It did not only make me curious, but could summarize many points that would make me to move to my next challenge. And I can tell you, I have received more than 100 contacts since I joined [company name]. To your question: yes, I would appreciate to get more details on the opportunity. Thanks in advance!'”

Stuart Higgins, Oscar Harrington


Useful and enlightening

Unsolicited feedback from a recent Copywriting for Recruiters course in London, with Mitch Sullivan.

“Just wanted to say thanks again for a great course yesterday. It was extremely useful and enlightening, and I am looking forward to putting what we covered into practice.”

Marcus Jones

Copywriting for Journalists

This course sells out every time. Here’s one of the reasons why (I did a showcase talk for NUJ London a while ago):

“I’ve heard rave reviews about Jackie’s training from my friends in the NUJ London Freelance Branch.”

Nick Renaud-Komiya, Journalist, writer & editor

Compelling copywriting

Feedback from attendees of yesterday’s compelling copywriting course for an in-house comms team in Twickenham:

“Jackie was a super trainer – v engaging and has a great way of explaining things using real-life examples. Would defo recommend. (Thumbs up emoji.)”

Lucy Kinnear

“Kept it simple and covered all the key points we needed. Learnt new ways to approach my craft!”

Eleanor Kahn

“Jackie provided the team with loads of useful hints, tips and tricks to improve our copy. I feel inspired to apply what I’ve learnt to improve headlines, CTAs and stories. We must make sure we talk to humans at all times – and keep looking for creative ways to sell or tell stories.”

Georganna SImpson

And the boss said…

“Huge thanks for training the team yesterday. They seem to have got loads out of it – from tips and tricks, to appraisal of current work and practices via a decent lump of (digestible) theory to build on their skills.”

Edward Craig, Haymarket Media Group Ltd

Refreshing & mind opening

“I had a fantastic day yesterday with Jackie Barrie & Mitch Sullivan on Copywriting for Recruiters. Thanks guys! Taking away a lot more than I thought I would. Extremely refreshing, mind opening course.

Mark Hopkins on LinkedIn

Nice things people have said about me, my products and my services

This unsolicited feedback is included with permission, and is presented in no particular order. Thank you to all my lovely clients for their comments since I founded Comms Plus in 2001.

For free resources, hints and tips about copywriting, marketing, social media and networking, please visit

Jackie Barrie, speaker, trainer, copywriter, and author

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