"I knew Jackie Barrie was great with words, but then she turned her attention to my, um, stuckness, with, you know, not knowing what to say or how to say it. And a short while later Jackie helped me see what I was doing, how to position and how to wow my clients with something … Continue reading Unstuck
A client used some of our copy on their current site and told me they have “already had an increase in inbound enquiries”. They’re still working on the new site design which will incorporate *all* the new copy. "Thank you Jackie, It hits the brief perfectly." "Bingo, Thanks Jackie. I think they nail it."
"I thought I had a reasonable website with some pretty clear messages and I got Jackie to go through it from a copywriting point of view (I'm a journalist so not illiterate but not used to marketing copy full time). Very quickly she had not only told me where I'd been going wrong but informed … Continue reading Hearty recommendation
KoffeeKlatch case study Problem: Annabel Kaye of KoffeeKlatch was fielding lots of enquiries from customers who were confused about which level of contract to order. Solution: We rewrote the copy and restructured the page to clarify which product/s and level they needed. Result: The new wording has reduced the ratio of pre-sales enquiries by two-thirds. … Continue reading Results
Feedback received after the Copywriting for Recruitment course I run with Mitch Sullivan (about one of the pieces of advice that Mitch shares): "Thought you would like to know I just made a £13,500 placement because of your Call to Action piece. Candidate didn’t have a CV so he called me up and said he … Continue reading £13,500
About weekly blog posts: "Thanks for all your help this year, web traffic up 36% on last year so definitely going in the right direction!" Paul Doran Law
About web copy I wrote: "Faced with reviewing and potentially rewriting all of the copy on our website ahead of the launch of our new site, I felt that it would be a much better decision to delegate to a professional. I knew just the right person and I'm glad I did. Jackie's suggestions demonstrated … Continue reading “Just the right person”
Feedback about the first draft of new web copy I wrote: "This is amazing, I love it. I am going to work through it and update the [details] etc. but so far, so good. I really like it."
"Recently we recruited a new copywriter to our team, and Jackie has played a significant part in his induction with a ½ day in-house training and then three subsequent video calls. Her style is engaging, passionate and she is extremely knowledgeable in her field – it was a sound investment to ensure that our new … Continue reading Mentoring
"Thank you for the recent job advert you created. In 38 years of engineering, I have never seen such an attention grabbing, fun yet realistic description. You have completely nailed it." Steve Robert Elliott, Cajero