Hearty recommendation

"I thought I had a reasonable website with some pretty clear messages and I got Jackie to go through it from a copywriting point of view (I'm a journalist so not illiterate but not used to marketing copy full time). Very quickly she had not only told me where I'd been going wrong but informed …

Results

KoffeeKlatch case study Problem: Annabel Kaye of KoffeeKlatch was fielding lots of enquiries from customers who were confused about which level of contract to order. Solution: We rewrote the copy and restructured the page to clarify which product/s and level they needed. Result: The new wording has reduced the ratio of pre-sales enquiries by two-thirds. …

£13,500

Feedback received after the Copywriting for Recruitment course I run with Mitch Sullivan (about one of the pieces of advice that Mitch shares): "Thought you would like to know I just made a £13,500 placement because of your Call to Action piece. Candidate didn’t have a CV so he called me up and said he …

Web traffic up 36%

About weekly blog posts: "Thanks for all your help this year, web traffic up 36% on last year so definitely going in the right direction!" Paul Doran Law

“Just the right person”

About web copy I wrote: "Faced with reviewing and potentially rewriting all of the copy on our website ahead of the launch of our new site, I felt that it would be a much better decision to delegate to a professional. I knew just the right person and I'm glad I did. Jackie's suggestions demonstrated …

Web copy

Feedback about the first draft of new web copy I wrote: "This is amazing, I love it. I am going to work through it and update the [details] etc. but so far, so good. I really like it."

Mentoring

"Recently we recruited a new copywriter to our team, and Jackie has played a significant part in his induction with a ½ day in-house training and then three subsequent video calls. Her style is engaging, passionate and she is extremely knowledgeable in her field – it was a sound investment to ensure that our new …

“Nailed it”

"Thank you for the recent job advert you created. In 38 years of engineering, I have never seen such an attention grabbing, fun yet realistic description. You have completely nailed it." Steve Robert Elliott, Cajero

Spec email

It's hard to get a positive response from a speculative email sent to a cold list. However, it can be done. I wrote a series of emails for a client, and here's what one of the recipients said: "Thanks for the email but we are all OK thank you. You are to be commended. This …

Bespoke

Feedback about my bespoke Compelling Copywriting course for in-house comms teams (this one was delivered on behalf of Journalism.co.uk): "We have had such great feedback on last week's session, so big thank you! The group last week really appreciated working on relevant examples." Rebecca Constable, Haymarket Media Group