Copywriting comments

A client used some of our copy on their current site and told me they have “already had an increase in inbound enquiries”. They’re still working on the new site design which will incorporate *all* the new copy. "Thank you Jackie, It hits the brief perfectly." "Bingo, Thanks Jackie. I think they nail it."


KoffeeKlatch case study Problem: Annabel Kaye of KoffeeKlatch was fielding lots of enquiries from customers who were confused about which level of contract to order. Solution: We rewrote the copy and restructured the page to clarify which product/s and level they needed. Result: The new wording has reduced the ratio of pre-sales enquiries by two-thirds. … Continue reading Results

“Nailed it”

"Thank you for the recent job advert you created. In 38 years of engineering, I have never seen such an attention grabbing, fun yet realistic description. You have completely nailed it." Steve Robert Elliott, Cajero