“Thank you for the recent job advert you created. In 38 years of engineering, I have never seen such an attention grabbing, fun yet realistic description. You have completely nailed it.”
Steve Robert Elliott, Cajero
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Archive for the 'copywriting' Category
It’s hard to get a positive response from a speculative email sent to a cold list. However, it can be done. I wrote a series of emails for a client, and here’s what one of the recipients said:
“Thanks for the email but we are all OK thank you. You are to be commended. This is the first speculative email I’ve been compelled to respond to in years. You have a lovely conversational style that engages the audience. Keep doing what you’re doing and I’m sure you’ll get business. All the best.”
Feedback about my bespoke Compelling Copywriting course for in-house comms teams (this one was delivered on behalf of Journalism.co.uk):
“We have had such great feedback on last week’s session, so big thank you! The group last week really appreciated working on relevant examples.”
Rebecca Constable, Haymarket Media Group
“I really like the approach, with some small tweaks. You have captured the essence of my goal and of my writing style. So bravo.” < About an email sequence I wrote.
Unsolicited comment from Copywriting for Freelance Journalists in London, the course I run regularly for Journalism.co.uk.
“Thanks for a great day yesterday. You packed a lot of useful stuff in, and left me with a lot to chew on.”
Sara Dixon
More measurable results from Copywriting for Recruitment with Mitch Sullivan:
“My InMail response rates have shot up beyond what I had anticipated off the back of the course. So far this month I have a 60% response rate compared to 35% for the month before the course. I am sending less InMails and getting much higher returns. From 51 messages on Monday I have generated 3 interviews and CVs from another 5 brilliant candidates who will get interviews.
You promised it would add value and it really has so thanks again to you and Jackie for delivering what was a very effective and enjoyable day’s training!”
Julien Bicknell, Madison Talent Sourcing
“I tried the Linkedin message on Monday (per your suggestions) and got the following response:
‘I must tell you that your approach is one of the best I received ever. It did not only make me curious, but could summarize many points that would make me to move to my next challenge. And I can tell you, I have received more than 100 contacts since I joined [company name]. To your question: yes, I would appreciate to get more details on the opportunity. Thanks in advance!'”
Stuart Higgins, Oscar Harrington
Unsolicited feedback from a recent Copywriting for Recruiters course in London, with Mitch Sullivan.
“Just wanted to say thanks again for a great course yesterday. It was extremely useful and enlightening, and I am looking forward to putting what we covered into practice.”
Marcus Jones
