Archive for the 'copywriting' Category

What the recruiters said…

Some of the feedback from the Copywriting for Recruiters course I ran in Bristol yesterday, with Mitch Sullivan.

“As a newbie to ad writing it opened up my eyes to a new approach and the simple changes that make a big impact.”
Kirsty Nutland

“If you feel your adverts aren’t reaching the right people, you’re wrong. They just don’t like what you have written. Mitch and Jackie can show you how to grab their attention.”
Andrew Rogers

“The training from Mitch and Jackie was very informative. No fluff. Lots of ideas I will implement into future adverts.”
Reuben Jenkins

“A dramatic but great learning curve. Mitch and Jackie are very thorough and explain things very well. Enjoyable and informative.”
William Ellery

“A training where you will receive data that are up to date and that will allow you to understand recruitment advertising with more accuracy.”
Tamara Hamza


What the journalists say

Here is some of the feedback from the Copywriting for Journalists course I ran last week in London Bridge, on behalf of

“Just wanted to say how much I enjoyed and how useful I found your copywriting course last Thursday. [The] course covers an incredible amount of ground in just one day. As a journalist of 20+ years, it has opened my eyes to a whole new world I never knew existed. The commercial world of copywriting was a scary place before because I didn’t really understand it, so thank you for making it considerably less daunting.”
Adam Postans

“Jackie provided a really good oversight of the industry. I certainly left more confident than I was when I arrived.”
Kayleigh Lewis

“Makes the copywriting industry seem much larger and more lucrative than journalism.”
Jamie Carter

“Easy-to-understand advice, especially as a complete beginner.”
James Ellis

“Tremendous. Great value for money!”

“Very useful and inspiring.”

Engaging, generous and deeply impressive

“Jackie kindly spent some time with me to share her expertise, not just in copywriting itself but also on the subject of running a copywriting business. She was engaging, generous and deeply impressive in the level of expertise she displayed and I will definitely be implementing her many perceptive suggestions.”

Martin Booth

Copywriting feedback

Four clients. First draft. Favourite feedback:

“Great. No alterations.”

“This is cracking!”

“Delighted with this.”

“Thank you so much, this is brilliant.”

About editing titles for factsheets:

“I love your tweaks to the titles – that’s why I engaged a copywriter because you are so much better at this than I am!”

About case studies and marketing copy I edited:

“Thanks Jackie, we like it. Fine on the fees. Please send invoice.”

Recruiter feedback

“I really enjoyed Mitch and Jackie’s company. I liked the fact they played off each other and had different perspectives. Definitely has made me think differently about writing ads.”
Rob Dawson

“Changes your whole perspective on advertising.”
Ben Solomons

“Some things seemed obvious, despite never having thought about them before.”
Rob Miller

“I thought it was great. Both of you were really engaging. Really enjoyed it. Learnt a lot.”


Love love love

About articles I wrote to be sent as newsletters and archived to the client’s blog:

“I absolutely love them!!! You’ve taken my ideas and improved on them massively. Love the straplines, the tone. Just brilliant :)”

Words fail me

“Well, what can you say about the amazing Jackie Barrie? Where words fail me because she’s just so awesome at what she does, words – for Jackie – are her strength and advantage over the rest of us. We mere mortals might be able to muster the occasional headline or tweet, but for Jackie, wordsmithing for us or our business is both a delight and a ‘money-making machine’. Jackie’s brilliant copywriting skills will hook your audience, whoever they are, and ensure the attention of the people you want to attract to your business is grabbed – every time.”


Nice things people have said about me, my products and my services

This unsolicited feedback is included with permission, and is presented in no particular order. Thank you to all my lovely clients for their comments since I founded Comms Plus in 2001.

For free resources, hints and tips about copywriting, marketing, social media and networking, please visit

Jackie Barrie, speaker, trainer, copywriter, and author

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