Helping copywriters to help themselves

"I first came across Jackie Barrie through her ProCopywriters webinars, which provide clear, insightful, actionable advice based on her many years of experience in the industry. One of those people who put others instantly at ease, she’s become the “go-to person” for training, communications and copywriting. I leave her sessions feeling better informed, a little … Continue reading Helping copywriters to help themselves

My internal creativity switch moved back to “on”

Well, what can I say? Two years ago, if you'd asked me what I thought of job adverts, I'd have probably told you that they are a waste of time. By then I’d been in recruitment for a good few years and like most recruiters, I’d had the creativity squeezed out of me. I believed … Continue reading My internal creativity switch moved back to “on”

Clichés

About the Copywriting for Recruitment masterclass I co-delivered with Mitch Sullivan yesterday in Leeds: "Just a quick note to say thanks for yesterday – felt like I learnt something that I can put into practice. No longer will my ads contain the phrases 'proven track record' or 'award winning'. You could say I’m now passionate … Continue reading Clichés