Archive for the 'training' Category

What the journalists said

One of the things I do is train freelance journalists how to add copywriting to their skillset. I’ve run this course 22 times in the past six years on behalf of Journalism.co.uk (I haven’t looked back further than that), and it’s always great fun. Here’s some recent feedback:


“Another big thank you for the course I attended. It paid for itself within weeks, & while I am far from what I would class as an ‘experienced’ copywriter just yet, the tools you equipped me with on the day help me convince potential clients I am just that!”
Sam

“Jackie’s course was very informative. I am now much more confident about being a freelance copywriter.”
Alice Grahame

“Jackie Barrie lays the foundation you need to succeed in your career.”
Susie Lemons

“Jackie was clear, concise and demystified the world of copywriting. The advice was straightforward and Jackie was also very entertaining.”
Jane Clinton

“Wonderfully insightful! Worth every penny.”
Carly Read

“I just wanted to say thanks again for your time today and imparting your invaluable wisdom and experience to us mere mortals! I’m excited to overhaul the content on my website using all the info you gave us today, and get going with networking to find copywriting clientele!”
Punteha Vanterheyden

“Jackie came across as very knowledgeable and provided very useful insights into the world of copywriting.”
Adam Stephens

“Breaks down the elements of copywriting and builds your confidence to go out there and do it.”
Deborah Wald

“An extremely useful and highly relevant course, crammed with loads of practical examples, research and insights. I learned a great deal and the day was a lot of fun too. Highly recommended!”
Sarah Evans


“Just wanted to say how much I enjoyed your copywriting for journalists course. Even though it was only a one-day course it succeeded in covering several relevant and useful areas in a very in-depth and thorough way and the tips, insights and information you shared were invaluable. It was also a great deal of fun. Thanks to your course I now feel I can pursue copywriting as a career and want to build on the skills and experience I’ve gained from journalism and the corporate sector in this new arena. It was great to meet you and I hope our paths cross again. Thanks once again for a superb course and good luck for all your projects.”

Sarah (via email)

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Recruiter feedback

“Anyone (whatever level of experience) within recruitment should be looking to improve their ability to attract the right candidates. This course will certainly help you do that, explaining how obviously incorrect the current status quo of writing job ads is and highlighting the use of language and tones of our established job ads. Worth the investment, even just to get that one tricky placement filled.”

Liam Byrne

“Fed up doing things the same way and getting the same poor results? Want to have your eyes opened to a whole new way of writing job adverts? Look no further than Mitch and Jackie’s copywriting course. Whether you work in agency or internal recruitment, get yourself on this 1-day course. The duo are great at delivering the material and making sure that you walk away equipped with everything you need to create ads which stand out from the crowd.”

Richard Jeffers

“Jackie and Mitch have grasped what works and what doesn’t, when it comes to recruitment advertising and continue to practice what they preach. A breath of fresh air compared with those “recruitment trainers” who haven’t spoken to a candidate or client in years.”

Stephen Morris

“I learnt a lot from Mitch and Jackie on this course. I found them to be very approachable in their way of teaching and I have definitely adapted my writing style to suit the needs of the candidate as opposed to the business when drafting job adverts. Mitch and Jackie offered both group and 1-2-1 support throughout the course and they both went above and beyond to make sure we fully understood what we wanted to achieve. I would recommend this course to anyone that is struggling with creative writing.”

Jess Frampton

“I was not quite sure what to expect when I arrived on the day of the course but I was pleasantly surprised. Mitch and Jackie provided a great interactive session which was filled with lots of useful facts around candidate psychology and how to make your adverts really stand out from the crowd. It’s given me the confidence to explore my creativity and I’m already seeing the benefits from some recent advertising that I’ve put out. The course teaches you to challenge the norm of conventional writing which is great! Thanks guys!”

Nina Wilkhu

“I no longer need to self-flagellate after writing an advert.”

Ali Donlan


“This is such a useful course for recruiters of all levels to really think differently about adverts and improve your writing style. It is an interesting and engaging course that makes you think on your feet and leave feeling inspired to be better with the tools and support to do it!”

Suzanne Farrin

“If you’re constantly complaining about a lack of candidates and doing nothing about it, your next step is to take a long hard look at your ‘adverts’ and book yourself onto Mitch & Jackie’s recruitment advertising course. The insights of professional advertising copywriter and a straight talking recruitment veteran really make you think and it’s all advice that’s easy to pick up and use straight away. Within a week of changing my approach to my job adverts I am already getting around 30% more views on my LinkedIn job posts and the majority of applicants will mention how the advert stood out. This course is great value and offers immediate results.”

Dave Clark

“I liked it – and now our adverts are performing better and taking pressure away from us in other areas. One good advert on a job we recruit a lot saves us no end of pain.”

Jake Annan

“Very much a driver’s licence for copywriting – knowing the basics and appreciating where to get the other knowledge from; the writer leaves with the tools to become better and practiced at, what is, an art.”

Paul Sadler

“My experience of a ‘1 day course’ consists of a PowerPoint presentation with me needing 10 coffees before 11am. Not when Mitch and Jackie are delivering, the day was engaging and super beneficial. Because of the way the content was delivered and the activities we did, I have found it easy to retain and recite my learning (without, typically, referring to a PowerPoint presentation). As a recruiter with over 10 years’ experience, you think you know it all, I was so wrong. I learnt so much from spending the day with Mitch and Jackie (not just about advert writing). It was fun, chilled and invaluable. This day has changed the way our whole company now addresses job advertising. ”

Leanne Cooper

“Loved this course, I can see where I have been blinkered for years, this will make a big difference to my recruitment marketing moving forwards. Highly recommend.”

Michelle Paoloni

“I’ve followed Mitch for a long time and saw a lot of sense in his views of recruitment both on the advertising and retainer subjects. The course taught me to look at recruitment advertising in a completely different way. I haven’t seen anyone go into so much detail about the way we advertise our jobs before, nor be able to provide figures and information to back this up. Jackie brings a whole new insight in to the equation with her vast experience in advertising. I’d recommend this course to anyone wanting to stand out from the crowd when advertising jobs. Agency or internal the blueprint for good advertising of jobs is the same. Cheers guys.”

David Gibbon

“I still have a long way to come with my adverts but this course has massively helped and given me a push in the right direction. Normally I would dread having to write up an advert and sometimes due to time it can turn in a copy-and-paste job with the adding of ‘an exciting opportunity’. After attending the course I can quickly change an advert and make it a lot more appealing and when I put my mind to it I think I can now come up with some good ads.”

Jess Kirk

“The course really helps”

About Copywriting for Recruitment with me and Mitch Sullivan:


Since attending the copywriting course with you, I’ve had more cause to use what I learned in sales emails and InMails to potential candidates than actually using it for job ads, but the results have been good. Even if they are not interested to consider a move, people are going out of their way to tell me that the message is the best they’ve seen. Usually in the past, they’d just ignore it.

Here is one example I got today.

Reply

This person didn’t want to talk, but I’m getting responses every day, even to the point where some people have said they only wanted to talk to me because of the quality of my message.

The course really helps.  Thanks.

Stuart Higgins CertRP
Senior Recruiter
Oscar Harrington

Bespoke

Feedback about my bespoke Compelling Copywriting course for in-house comms teams (this one was delivered on behalf of Journalism.co.uk):
“We have had such great feedback on last week’s session, so big thank you! The group last week really appreciated working on relevant examples.”
Rebecca Constable, Haymarket Media Group

Website masterclass

Feedback from today’s half-day website masterclass in Maidstone, on behalf of Best Business Events:

“Great course and well presented. Great value for the cost.”
Tony Gray

“The workshop was really useful. Gave lots of tips and hints for website maximisation. Very interactive. Jackie was friendly, knowledgeable and enthusiastic. Would definitely attend another of her workshops.”
Natasha Gould

“Excellent content and a real eye-opener on how the clients respond to websites and what works.”
John Gichigi

“I started off glazed over but must say after a few minutes I was very interested in the course and at the end wished it was longer. Thank you.”
Joy Bamford

“Very useful course using real examples in a relaxed and easy-to-understand environment. You don’t need to be a website wizard to benefit from this course.”
Aimee Saber

What the recruiters said

Feedback from yesterday’s masterclass in Birmingham:
“Engaging training with open and honest feedback. 100% recommend.”
Lee Wherton
“Excellent course. Thank you both!”
Laura Branson
“Mitch and Jackie did such a great job on this course. I’m so glad I attended. As a startup, this course is going to help me with my copywriting skills. Thank you so much.”
Shaheen Shah
“A really useful session that gives you simple and actionable insights that will quickly improve your ad writing technique…significantly.”
Eloise Dugmore
“A very enjoyable experience. Mitch and Jackie bounced off each other superbly and are a perfect complement to each other. Clear and concise in their delivery.”
Steve Wynne
“Jackie and Mitch are the perfect combination when teaching copywriting. Pleasure to sit in and listen and ultimately learn to bring out the inner creative me :-)”
Ben Field

The impact of a good strapline

“I met Jackie at a wonderful event in St Albans run by @ClaireBoyles. Jackie was the main speaker at the event and her session was inspirational. She had listened to everyone’s 60-second pitch to see if the taglines people used were effective and relatable.

Mine she said was too generic and when I thought about it she was right. I was inspired by what Jackie had said, not only to me but others, and the birth of my current tagline followed during the meeting. I showed Jackie and she said it was good but not quite there. I took her inspiration away with me and the last part was soon added. It now says ‘Be Seen, Be Engaged or Be Anonymous’.

So if you want to engage with a creative who can unlock your inner marketeer then please contact Jackie.”

Tony K Silver on LinkedIn


Snippet from a blog post he wrote about the results of my session about taglines:

“Jackie Barrie listened to 25+ of our pitch efforts and analysed them for impactfulness, call to action and relevance to our business offering. When she analysed my strapline, I could see that it was very generic and had no real hook.

Whilst she continued around the room analysing the other attendees I listened and scribbled on a pad, and hit on “Be Seen, Be Engaged”. This had real meaning to my business as I work with clients on two fronts, to be found in LinkedIn searches (Be Seen) and to ensure that their profile is set up so people who find them in a search will scroll down (Be Engaged).

…Whilst using it in a conversation as my sign off “or Be Anonymous” came to mind. It worked so I added it.”

Read the rest


Nice things people have said about me, my products and my services

This unsolicited feedback is included with permission, and is presented in no particular order. Thank you to all my lovely clients for their comments since I founded Comms Plus in 2001.

For free resources, hints and tips about copywriting, marketing, social media and networking, please visit jackiebarrie.com.

Jackie Barrie, speaker, trainer, copywriter, and author

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