Recruiter feedback

“This is such a useful course for recruiters of all levels to really think differently about adverts and improve your writing style. It is an interesting and engaging course that makes you think on your feet and leave feeling inspired to be better with the tools and support to do it!”

Suzanne Farrin

“If you’re constantly complaining about a lack of candidates and doing nothing about it, your next step is to take a long hard look at your ‘adverts’ and book yourself onto Mitch & Jackie’s recruitment advertising course. The insights of professional advertising copywriter and a straight talking recruitment veteran really make you think and it’s all advice that’s easy to pick up and use straight away. Within a week of changing my approach to my job adverts I am already getting around 30% more views on my LinkedIn job posts and the majority of applicants will mention how the advert stood out. This course is great value and offers immediate results.”

Dave Clark

“I liked it – and now our adverts are performing better and taking pressure away from us in other areas. One good advert on a job we recruit a lot saves us no end of pain.”

Jake Annan

“Very much a driver’s licence for copywriting – knowing the basics and appreciating where to get the other knowledge from; the writer leaves with the tools to become better and practiced at, what is, an art.”

Paul Sadler

“My experience of a ‘1 day course’ consists of a PowerPoint presentation with me needing 10 coffees before 11am. Not when Mitch and Jackie are delivering, the day was engaging and super beneficial. Because of the way the content was delivered and the activities we did, I have found it easy to retain and recite my learning (without, typically, referring to a PowerPoint presentation). As a recruiter with over 10 years’ experience, you think you know it all, I was so wrong. I learnt so much from spending the day with Mitch and Jackie (not just about advert writing). It was fun, chilled and invaluable. This day has changed the way our whole company now addresses job advertising. ”

Leanne Cooper

“Loved this course, I can see where I have been blinkered for years, this will make a big difference to my recruitment marketing moving forwards. Highly recommend.”

Michelle Paoloni

“I’ve followed Mitch for a long time and saw a lot of sense in his views of recruitment both on the advertising and retainer subjects. The course taught me to look at recruitment advertising in a completely different way. I haven’t seen anyone go into so much detail about the way we advertise our jobs before, nor be able to provide figures and information to back this up. Jackie brings a whole new insight in to the equation with her vast experience in advertising. I’d recommend this course to anyone wanting to stand out from the crowd when advertising jobs. Agency or internal the blueprint for good advertising of jobs is the same. Cheers guys.”

David Gibbon

“I still have a long way to come with my adverts but this course has massively helped and given me a push in the right direction. Normally I would dread having to write up an advert and sometimes due to time it can turn in a copy-and-paste job with the adding of ‘an exciting opportunity’. After attending the course I can quickly change an advert and make it a lot more appealing and when I put my mind to it I think I can now come up with some good ads.”

Jess Kirk


“Nailed it”

“Thank you for the recent job advert you created. In 38 years of engineering, I have never seen such an attention grabbing, fun yet realistic description. You have completely nailed it.”
Steve Robert Elliott, Cajero

Practical and helpful

About a one-hour interactive talk designed to help PPP franchisees write better Spareroom ads (customised for five UK regions so far and being reproduced as a series of videos for their intranet):

“Thank you very much for attending our meeting yesterday. I have had some lovely comments from our guys about your practical and helpful session.”
Simon Whelan, Platinum Property Partners, Midlands

“Thanks for a great interactive session yesterday; I’m sure the partners got a lot out of it. I certainly did, as I changed one of my Spareroom ads this afternoon using your tips, and 2 minutes later someone called me for a room viewing!”
David Brant, Platinum Property Partners, London
(The other ad was up for 1 week with 1 enquiry. I’ll see how many enquiries this one gets after 1 week.)

“I thought Jackie Barrie’s session on copywriting was awesome and possibly one of the best things I have attended at PPP in recent times. On the basis that we are more challenged with the rental market, I felt it really gave us some more bullets to fire.”
Dion, Platinum Property Partners, London

“Thank you very much for a super presentation yesterday.  The highlight of our day, with so much interesting content and learning.”
Richard Lloyd, Platinum Property Partners, Bristol

“The course really helps”

About Copywriting for Recruitment with me and Mitch Sullivan:

Since attending the copywriting course with you, I’ve had more cause to use what I learned in sales emails and InMails to potential candidates than actually using it for job ads, but the results have been good. Even if they are not interested to consider a move, people are going out of their way to tell me that the message is the best they’ve seen. Usually in the past, they’d just ignore it.

Here is one example I got today.


This person didn’t want to talk, but I’m getting responses every day, even to the point where some people have said they only wanted to talk to me because of the quality of my message.

The course really helps.  Thanks.

Stuart Higgins CertRP
Senior Recruiter
Oscar Harrington

Spec email

It’s hard to get a positive response from a speculative email sent to a cold list. However, it can be done. I wrote a series of emails for a client, and here’s what one of the recipients said:

“Thanks for the email but we are all OK thank you. You are to be commended. This is the first speculative email I’ve been compelled to respond to in years. You have a lovely conversational style that engages the audience. Keep doing what you’re doing and I’m sure you’ll get business. All the best.”

Useful and timely

“Hi Jackie, so grateful for your newsletter today!
I was literally sitting down this afternoon trying to design a new flyer when your email arrived.
I made myself a cup of coffee and read through it.
You covered everything I had been struggling with and you made it so simple.
I had the new flyer designed in minutes and it was so much better.
Such a blessing!
Many thanks.”
Martin Court


Feedback about my bespoke Compelling Copywriting course for in-house comms teams (this one was delivered on behalf of
“We have had such great feedback on last week’s session, so big thank you! The group last week really appreciated working on relevant examples.”
Rebecca Constable, Haymarket Media Group

Nice things people have said about me, my products and my services

This unsolicited feedback is included with permission, and is presented in no particular order. Thank you to all my lovely clients for their comments since I founded Comms Plus in 2001.

For free resources, hints and tips about copywriting, marketing, social media and networking, please visit

Jackie Barrie, speaker, trainer, copywriter, and author

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